Having a strong online presence is a must for any business, and if you’re not sure how to get started, there are some simple tips to help you increase your visibility online. You can create a mobile-friendly website, list your business on Yelp and TripAdvisor, engage with your audience, and more.
Create a mobile-friendly website
Creating a mobile-friendly website for your business is a great way to improve your online visibility. It helps attract more visitors and increase conversions. It also lets you communicate your professionalism and innovation.
Google’s search engine is looking favorably on websites that are compatible with all devices. This is important for Google, because people who use their mobile devices to search are more likely to type keywords instead of links.
You can check your website’s mobile friendliness by using Google’s Mobile-Friendly Test tool. It will analyze your website and give you a green tick.
The test will give you recommendations for how to improve your website’s speed. A slow site will lose visitors. In fact, 53% of mobile users will leave a site that takes more than three seconds to load.
Engage with your audience
Using social media to promote your products and services is an effective and efficient way to engage your customers and prospects. It is a great way to boost sales, brand awareness and customer satisfaction. You can do this in a variety of ways. Having a well thought out social media strategy is the key to a successful social media campaign. This will ensure you get the most bang for your buck. If your goal is to boost social media performance, a good place to start is with a content plan containing a plethora of content types. This should include a good mix of blogs, videos, news, events, and social media profiles.
List your business on Yelp and TripAdvisor
Having a business listing can have a positive effect on your website visibility. These listings can include all sorts of useful information such as your location, opening times, and more. Aside from helping customers find your business, a listing can also aid you in your quest for a higher Google ranking.
A good Yelp business listing will also show up in other online directories such as Bing Places. The best part is that you can choose to have your Yelp business listing paired with your Bing Places listing, which will add some extra exposure to your local business listing.
The best way to improve your Yelp and Bing Places business listing is to update your business listing with accurate and up to date information. You can also contact your existing customers to let them know about the new business listing. This will also give them a chance to leave reviews about your business. You can also use these updates to highlight new menu offerings, specials, or other changes to your business.
Tagging your posts with hashtags
Using hashtags for your posts on social media can help you boost your brand’s online visibility. This is because hashtags make it easier for your posts to be discovered by people. Also, hashtags will increase your post’s engagement.
For example, if you use a hashtag like #workinprogress, your post will be seen by other users who are also working on projects like yours. This will help you build a more valuable relationship with your followers.
When using hashtags, you must choose ones that are relevant to your business. You should also choose ones that are easy to read. Using hashtags that are hard to read can make it difficult for your readers to understand your posts.
You should also make sure that your hashtags are not spammy. They should be short and easy to read. You should also be careful about using hashtags that are trending. These may be useful for your brand, but they can make it look like you’re trying to spam your followers.